McKinsey Rebrands ‘Winging It’ As ‘Agile Unstructured Ideation’
McKinsey now bills 'winging it' as 'Agile Unstructured Ideation.
It appears the venerable institution of McKinsey & Company has once again demonstrated its unparalleled genius for corporate nomenclature, officially reclassifying the humble act of 'winging it' as 'Agile Unstructured Ideation.' This semantic alchemy, no doubt the product of countless billable hours and enough PowerPoint slides to fell a small forest, offers a refreshing transparency to their operational methodologies. One might even deduce that their celebrated weekly crossword, designed specifically for their astute audience, is not merely a leisure activity but a core component of this very ‘ideation’ within the demanding world of management consulting.
Indeed, as consultants grapple with the profound complexities of identifying seven-letter synonyms for 'synergy' or deciphering cryptic clues about 'leveraging core competencies,' they are, in fact, honing critical problem-solving skills. The subtle (and occasionally not-so-subtle) business themes woven into these puzzles perfectly simulate the intellectual rigor required to, for example, recommend a restructuring based on a vague hunch and a well-placed buzzword. It's truly a testament to their commitment to robust analysis, proving that even random guesses can be repackaged as strategic insights worthy of significant investment.
Glorified Microwave
Staff Writer
