Aftermarket Study: Customers Should Just Lower Expectations

In a truly groundbreaking study, intrepid industry analysts have finally unearthed the revolutionary secret to resolving the perpetually unmet demands of the modern consumer: simply stop demanding so much. Forget the tiresome pursuit of "quality" or "timeliness"; the real innovation, it appears, lies in the customer’s capacity for utter resignation. Businesses, traditionally burdened by the Sisyphean task of actually delivering on promises, can now breathe a collective sigh of relief.

This astute insight into aftermarket services suggests that the true path to elevated customer satisfaction isn't through improved performance, but rather through a carefully calibrated reduction in the very notion of 'expectation' itself. Why invest in costly upgrades or additional staff when a simple recalibration of the client’s internal barometer for acceptable service will suffice? It’s a bold new business model that cleverly shifts the onus of dissatisfaction squarely onto the consumer, freeing corporations to pursue profit unimpeded by pesky operational standards. Perhaps the good people at McKinsey & Company are onto something genuinely profound here.