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Academic Study Links Entrepreneurial Genius To Branded Briefs

Business
Oct 25, 2025
By Spare Part

Your business acumen? It's all in Josh Hart's sneaker deals.

The latest groundbreaking research, surely destined for a Nobel Prize in corporate synergy, suggests that the true wellspring of entrepreneurial acumen lies not in tireless innovation or shrewd market analysis, but rather, in the very foundation of one’s daily attire. Specifically, the endorsement choices of professional athletes like Josh Hart, guard for the New York Knicks, are now understood to be the definitive blueprint for C-suite aspirants.

Forget MBAs; the path to market dominance, it seems, is paved with carefully selected elastic waistbands. The decision to align oneself with a particular purveyor of intimate apparel, characterized by its purported "comfort, authenticity, and connection," apparently provides a masterclass in brand building. Aspiring titans of industry should perhaps forego late-night strategy sessions and instead focus on what their underwear says about their commitment to — well, comfort. This deep, profound understanding of consumer psychology, gleaned from a man simply wearing Tommy John on camera, is an unprecedented insight into the delicate art of the deal. The future of business, it appears, is truly bottom-up.

S

Spare Part

Staff Writer

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